Innovative Journaling


March 2016


Innovative Journaling


A full company rebrand!

Leathergoods company Renaissance Art hired Hitbox to take them in a new direction: Innovative Journaling, a writing community resource.

Starting with a company audit, we identified pain points in the current brand, defined goals, and created a strategy for moving forward. Working together with the owner of IJ, we designed a friendly new logo, single page style guide, marketing material, and packaging.

We also did concept and design work for a new website that communicates brand values, provides clear product understanding, and offered a streamlined e-commerce experience. (Though it may be a work-in-progress for quite some time yet!)

Here’s to calm, clean, simplified brands– and the people who love them.