Geek Chic XP


June 2015


Geek Chic XP



The Company

XP is the events branch of Geek Chic.

Membership to this exclusive gamers club grants access to private gaming lounges, fine dining, celebrity events, meet and greets with authors and artists, and a variety of high-end grooming and spa services.

Brand Challenges

Branding XP offered many challenges.

It needed to be clearly related to the parent company, yet distinct enough to be a standalone brand. It required a bold logo that would work well on wood, metal, fabric, paper, and glass, up close or from a distance. And lastly, it needed a strong visual narrative— something out of time, with rich detail and texture for a sense of mystery, luxury, and adventure.